Season 2, Ep. 2: Maximize ROI by Harnessing Your Organizational Superpower
Melanie R. Varin
Melanie is an author and insightful business leader and change-agent combining strategy, Lean Six Sigma, sales, marketing and international leadership experience to help global teams grow via positive and sustainable change.
Melanie’s book – Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success – was written based on her passion for sales and marketing alignment. She’s experienced the superpower that comes with a great alignment of revenue-generating teams and wants to share that wisdom with others.
Melanie has 25+ years of experience in executive leadership, strategic planning, global marketing, national sales management, channel development, and operations. She has led three significant business turnarounds in Europe and the USA in Fortune 500 companies.
In her current role as Owner and Chief Operating Officer, TopLine Results Corporation, she applies her leadership and process skills to optimize current business operations as well as helping clients do the same. Her passions are developing high-performing teams, sales and marketing alignment, and business productivity. TopLine Results uses technology to bring together the right tools to help clients build positive and valuable relationships. These tools include customer relationship management (CRM) databases and integrated digital marketing platforms. Using the insights gained from these systems, clients can become better versions of themselves and offer improved services to their customers.
Melanie has a Bachelor of Science in Electrical Engineering from Purdue University and a Master of International Business Studies from the University of South Carolina.
She has been married for almost 35 years to her life and business partner, Fred Varin, and has three grown children: Patrick (married to Rose), Clark, and Stephanie. When she is not working or writing, she loves to travel, enjoy long walks, read, and eat (and cook) fine food, preferably with family and friends.